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Fresh from the Fields: Your Guide to Maui County's Produce Markets, and Farm & Country Stores

Maui County is a treasure trove of hidden gems when it comes to Country Stores, Farm Stores, and Specialty Produce Markets. These small, locally-owned businesses offer visitors and locals alike a chance to experience the unique flavors and culture of Maui County's agricultural communities. From roadside marketplaces to quaint country stores, there's something for everyone to discover. In this installment of our Fresh from the Fields: Guide to Eating Locally in Maui County, we'll explore the country stores, farm stores, and produce markets of Maui County, giving you a taste of the local flavors and the warm hospitality of the islands.

(Don't miss out on the previous installments in our Fresh from the Fields series: Ultimate Guide to Maui County's Farmers’ Markets and Guide to Maui County's Mobile Markets and CSA Progams.

East Maui:

tropical foliage surrounds the hana farms roadside marketplace and brightly colored sign
Photo by Hana Farms

Hāna Farms Roadside Stand & Marketplace is a charming marketplace located in the town of Hāna, on the east coast of Maui. The marketplace offers a variety of locally sourced products, including fresh produce, artisanal foods, and handmade crafts. Consumers can shop for a variety of items, such as locally grown fruits and vegetables, coffee, honey, jams, and baked goods, as well as unique souvenirs and gifts. The marketplace also features a cafe that serves farm-to-table cuisine, using ingredients sourced from the surrounding farms and the Hāna community.

Large, outdoor local product marketplace, food & souvenirs

Open 7 days a week

Monday - Thursday and Sunday: 8 am - 6 pm

Friday and Saturday: 8 am - 7 pm

2910 Hāna Highway, Hāna

808-248-7371 •

Laulima Farm Fruit Stand. Photo: Greg Vaghn for

Laulima Farm & Fruit Stand in Kipahulu is a hidden gem tucked away in the lush landscapes of East Maui. This charming farmstand offers visitors a delightful selection of fresh, organic produce grown right on the farm. From vibrant tropical fruits to crisp vegetables, Laulima Farmstand showcases the bounty of the land in a truly authentic and sustainable way. With its serene location and commitment to organic farming practices, a visit to Laulima Farmstand is a delightful experience that allows visitors to support local agriculture while savoring the flavors of Maui's fertile soil.

Featuring fresh maui coffee grown on site, tea, fresh fruit, farm popcorn, coconut water, gifts, and short walking trail

Open daily: 9:30 am - 5 pm

40755 Hāna Hwy, Hāna

Central Maui:

colorful display of fresh produce grown on maui at the waikapu country store
Fresh, Locally grown produce at The Country Market at Waikapū. Photo: Kumu Farms

A collaboration between Kumu Farms & Maui Oma Coffee, The Country Market at Waikapū is a charming and inviting destination nestled in the scenic countryside of Waikapū, Maui. This market offers an array of locally sourced products and goods that highlight the rich agricultural heritage of the area. Visitors can peruse through a variety of fresh produce, artisanal food products, coffee and souvenirs.

Large indoor market, of Kumu Farms grown crops, Maui Oma Coffee, other aggregated crops and Hawai‘i made goodies

Tuesday - Saturday, 9 am – 5 pm, Sunday, 9 am – 4 pm

1670 Honoapiʻilani Hwy, Waikapū

(808) 280-3262 •

a small warehouse packed with produce and other goods
A wide variety of offerings at Rowena's. Photo: Yelp user David N.p user

Rowena’s Produce

Rowena's Produce in Kahului is a beloved institution among locals and visitors alike. This family-owned store offers a wide selection of fresh produce, sourced directly from their own farm, other local growers, and specialty imports as well. Rowena grows a wide variety of fruits and vegetables on her 8 acre farm in Haiku; her largest crops are Apple & Valerie Bananas.

From vibrant tropical fruits to vegetables and herbs, Rowena's Produce boasts a vibrant array of flavors and colors.

Warehouse, carrying a variety of locally grown and imported produce, specializing in Filipino foods and ingredients

Daily, 8:30 am - 6 pm

230 Hana Highway, Kahului

(808) 419-1987

North Shore Maui

Jaws Country store was founded by the Roberson's, a famous surfing family from Haʻikū. The store is filled with over many Maui Made products from local artisans. In addition to the grab and go store offerings, they have a Breakfast and Lunch café menu. Sit and enjoy a meal on their outdoor picnic tables in the garden or under the covered deck. They offer free WIFI & public restrooms. Its the perfect place to stop by on your next North Shore adventure.

Country store featuring many Maui-made products, and cafe with outdoor seating, wifi and public restrooms.

Store hours: Daily 6 am - 5 pm

Cafe hours: Daily 7 am - 3:30 pm

Woodfire Pizza: 5 pm - 9 pm Thurs-Sat

**Hours known to change, call ahead

4320 Hāna Hwy, Haʻikū

Peek inside of La'akea Village Country Store. Photo: Luck Journal

La’akea Village Country Store

La'akea Country Store in Pāʻia is a special and meaningful establishment operated by a non-profit residential community dedicated to supporting youth and adults with disabilities. This unique store not only offers a wide range of fresh local produce but also features agricultural-based products such as plants, seed packet starters, local honey, soaps, the incredibly hard to find Maui olive oil, lilliko'i butter, and other delightful items. By visiting La'akea Country Store, you have the opportunity to support the participants of this non-profit community while discovering an array of cool local products and seasonal produce. It's a place where the community comes together to uplift and empower individuals with disabilities while enjoying the best that Maui has to offer.

Country store of locally grown produce, in support local 501c3 nonprofit residential community for youth and adults with disabilities.

Monday, Wednesday, Friday 10 am - 2 pm

639 Baldwin Avenue, Pāʻia

(808) 579-8398 •

South Maui:

Farmer’s Market Maui is a local family-owned and operated business that spans three generations. Close to 50 years ago "Grandpa" Wayne Nishiki was one of the first to organize a Farmers Market on Maui, to help a community of farmers connect their fresh produce directly to the people. After years of moving from location to location selling produce on the side of the road, he eventually found a permanent spot in North Kihei where you can still find their market today. A must stop in Kihei to load up on locally-grown goodies, home made banana bread and their famous spreads.

Unique market, carrying assortment of locally grown and imported specialty produce and value-added products.

Monday - Saturday, 7 am –4 pm

61 South Kihei Rd. (Suda Store parking lot)

(808) 875-0949

Upcountry Maui

Kula Country Farms Store. Photo by Hawaii Magazine

Kula Country Farms Country Store is a delightful destination nestled in the scenic upcountry of Maui. This charming country store offers a wide array of fresh, locally-grown produce, homemade treats, and local products that showcase the bountiful offerings of the region. Depending on the season, visitors can sometimes even pick their own produce. With its picturesque view, Kula Country Farms Country Store provides a family friendly upcountry experience, allowing visitors of all ages to connect with the land, support local farmers, and savor the flavors of Maui.

Country store with locally grown produce and products, farm tours and seasonal U-pick farm. (Contact farm for U-Pick days and additional Saturday Pop-Up Market dates, times and vendors)

Monday - Saturday 9 am - 4 pm

6240 Kula Highway, Kula


Maui Bees Inc. is a family business in Kula, Hawaii built on a passion for bees and wholesome organically grown food. They produce first quality garden fresh produce, organically fed pastured eggs and amazing Maui Honey, all available at their Kula farm stand. They also produce value added foods (the carrot-kraut is a personal favorite) with a grab and go fridge of organic entrees and soups using fresh produce from the farm’s gardens. Stop and enjoy a cup of locally roasted coffee on the farm, check out their Bee Museum and stock up on their famous seasonal honey and their small-batch artisanal ice cream.

Farm store with local produce and locally made products, coffee, tours, farm-to-table dinners

Open Tuesday thru Sunday, 8.30 am - 5 pm, Closed Mondays and Holidays.

150 Pulehunui Rd., Kula

808-359-8012 •

Maui Nui Farm Stand in Kula is a hidden gem nestled in the Upcountry region of Maui. This charming farm stand offers visitors a wide selection of fresh produce, including an impressive assortment of fruits and vegetables grown on their 40-acre farm. From juicy tomatoes and crisp greens to tropical fruits bursting with flavor, Maui Nui Farm Stand showcases the abundance of the island's agricultural offerings. They also bring in Hawaii-grown produce from producers on other islands. With its quaint surroundings, a visit to Maui Nui Farm Stand is an off the beaten path experience that captures the essence of the island's vibrant food culture.

Outdoor farm market of aggregated, locally-grown produce

Open Thursday, Saturday, and Sunday from 9 am - 5 pm

151 Pulehunui Rd., Kula


ʻUlupalakua Ranch Store and Grill is a charming and historic establishment located in the picturesque upcountry of Maui. This iconic store offers visitors a unique blend of delicious food, local products, and rich history. Guests can savor mouthwatering grilled dishes made with locally sourced ingredients. The store also features a selection of local products, including jams, sauces, and gifts that celebrate the island's culture and heritage. With its rustic charm, scenic views, and a warm welcoming atmosphere, Ulupalakua Ranch Store and Grill is a must-visit destination for those seeking an authentic taste of Maui's ranching traditions and a memorable dining experience in the heart of the upcountry.

Ranch store, of locally raised meat and local value added products. Grill menu includes local grass fed beef, lamb, elk and venison burgers and locally grown produce.

Store Open Tues.-Sun from 10 a.m. - 5 p.m.

Grill Hours 11 a.m.- 4 p.m.

Ulupalakua Highway, Kula

Store: 808-878-2561 Grill: 808-876-1944

West Maui:

Farmers Market Maui in Honokowai is another offering by the Nishiki family. Not only a thriving produce market but also the go-to natural foods store for West Maui residents and visitors. This bustling market offers an impressive selection of both locally sourced and imported specialty produce, artisanal goods, and natural food products. With an emphasis on organic and sustainable options, Farmers Market Maui provides a wide range of healthy and nutritious choices. Beyond the market, visitors can indulge in the convenience of the hot bar, offering delicious prepared meals, grab-and-go deli items, and a refreshing smoothie/juice bar. Whether you're looking for fresh ingredients, ready-to-eat meals, or a refreshing beverage, Farmers Market Maui in Honokowai has it all, making it a one-stop destination for health-conscious individuals seeking quality and convenience on Maui's west side.

Local grocer and health food store with mix of locally grown and imported produce and products

Monday - Saturday from 7am - 4pm

3636 Lower Honoapiilani Rd, Lāhainā

(808) 669-7004

Olowalu Farmers Market is a vibrant gathering place located in the scenic coastal community of Olowalu, Maui. This market offers a wide selection of fresh produce, local products, and handmade crafts. Visitors can expect to find an array of tropical fruits, vegetables, and value-added products. Whether you're seeking fresh ingredients or searching for unique souvenirs, Olowalu Farmers Market is a roadside destination that showcases a wide variety of Hawaii-made products.

Daily, outdoor market of aggregated locally-grown produce and products

8 am - 5 pm, daily

822 Village Road, Lāhainā

(808) 215-6942

Kumu Farms Molokai Pavilion. Photo: Trip Advisor

Kumu Farms Molokai Pavilion is a delightful destination situated on the island of Molokai, known for its commitment to sustainable farming practices and showcasing the island's agricultural treasures. This pavilion offers visitors a unique and immersive experience where they can explore a wide variety of locally grown fruits, vegetables, and other farm-fresh products. From vibrant (GMO-free) papayas to greens and specialty crops, Kumu Farms Molokai Pavilion highlights the diverse flavors and rich bounty of Molokai's fertile lands. The pavilion also provides an opportunity for visitors to engage with the knowledgeable farmers and learn about the farming techniques and traditions that make Molokai's agricultural community so special. Whether you're a food enthusiast or simply seeking a taste of authentic Molokai, Kumu Farms Molokai Pavilion offers a memorable and educational experience that celebrates the island's agricultural heritage.

Offering a variety of specialty produce and locally sourced goods.

Open Tuesday-Friday, 9 am - 4 pm

551 Huaai Rd., Kaunakakai

(808) 280-3262 •

Photo by: Pu'u O Hoku Ranch

Pu'u O Hoku Ranch Store is a hidden gem nestled in the picturesque landscapes of Molokai, offering visitors a unique and authentic ranching experience. This charming store celebrates the rich agricultural traditions of the island, providing a wide range of locally sourced products and goods. From grass-fed beef and venison to farm-fresh eggs and biodynamically grown produce, Pu'u O Hoku Ranch Store showcases the flavors and quality of Molokai's sustainable ranching and farming practices. Visitors can also find their famous honey, 'awa and dried bananas. With its warm and welcoming atmosphere, Pu'u O Hoku Ranch Store is a must-visit destination for those seeking a taste of Molokai's ranching heritage and the chance to support local agriculture. If you are really adventurous, they even have cottages available for a farm stay!

Ranch Store offering organic dried bananas, fresh frozen Hawaiian ‘awa root, honey, a wide variety of other fresh fruits, vegetables and locally raised meat.

Monday - Sunday, 9 am - 3 pm

Mile marker 25, Kaunakakai

(808) 558-8109 •

By shopping at these local establishments, visitors and residents alike can directly support the local economy and the livelihoods of farmers, ranchers, and small businesses in the community. The money spent stays within the local community, fostering economic growth and sustainability.

Secondly, choosing these stores means gaining access to fresh, high-quality products. Whether it's Maui County grown produce, meats, or artisanal goods, these stores prioritize freshness and offer many products that are harvested or made locally, resulting in superior flavor and nutritional value. Additionally, shoppers can often find unique and specialty items that may not be available in larger chain stores.

Furthermore, shopping with these establishments promotes environmental sustainability. Local produce and products have a smaller carbon footprint since they require less transportation and refrigeration compared to goods that are imported from far distances. Supporting local agriculture also helps preserve green spaces, promote sustainable farming practices, and protect the environment for future generations.

Lastly, shopping at these establishments fosters a sense of community. These places often serve as gathering spots where residents and visitors can connect with local farmers, artisans, and fellow community members. By engaging with the people behind the products, consumers can gain a deeper appreciation for the hard work and dedication that goes into producing food and goods.


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